- Changes to ads
- Changes to attribution model
- Changes to discrepancy model
- Changes to default browser
- Changes in competition or seasonality
The correct answer is:
- Changes to ads
- Changes to attribution model
- Changes in competition or seasonality
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ECPC looks at a listed target return on investment (ROI), then lowers a max cost-per-click (CPC) bid. ECPC looks at ad auctions, then raises a max cost-per-click (CPC) bid. ECPC looks at ad auctions, then lowers a max cost-per-click (CPC) bid. ECPC looks at a listed target return on investment (ROI), then raises a max […]
To learn how often an ad click or other ad interaction leads to a conversion, on average, what metric would you use?
You’d use conversion value-per-click. You’d use conversion value-per-cost. You’d use conversion rate. You’d use cost-per-conversion. The correct answer is: You’d use conversion rate.
In what way does experimentation help achieve a best-in-class measurement approach?
By assisting in the collection of multiple data points By providing a way to validate and test insights By driving a macro budget strategy By helping assign credit across touchpoints The correct answer is: By providing a way to validate and test insights