- Changes to ads
- Changes to attribution model
- Changes to discrepancy model
- Changes to default browser
- Changes in competition or seasonality
The correct answer is:
- Changes to ads
- Changes to attribution model
- Changes in competition or seasonality
Related Post
A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?
They should use the seasonality report. They should use the change history report. They should use the time lag report. They should use the navigation report. The correct answer is: They should use the time lag report.
If you need to pick the two types of optimization, which ones would you choose? Choose two.
Targeting optimization Channel optimization Bidding optimization Media mix optimization The correct answer is: Targeting optimization Bidding optimization
How might experimentation be credited with contributing to a best-in-class measurement approach?
It can help assign credit across touchpoints. It can be a way to validate and test insights. It can assist in the collection of multiple data points. It can be used to drive a macro budget strategy. The correct answer is: It can be a way to validate and test insights.