- Demographic targeting
- Dynamic remarketing
- Custom Affinity Audiences
- Custom Intent audiences
- Similar Audiences
Download Google Ads Display Certification Exam Answers (PDF)
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Which two are available in Google Ads? (Choose two.)
Company targeting, which allows you to serve ads to the people who work for a specific company you choose. Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price. Device targeting, which allows you to serve your ads to users on desktops, smartphones, and […]
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
An awareness-based bidding strategy A conversion-focused bidding strategy A consideration-focused bidding strategy A revenue-focused bidding strategy Download Google Ads Display Certification Exam Answers (PDF)
How does automating your bid contribute to a successful Google Ads campaign?
Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. The customer journey has become more direct, so setting bids should be based on general user behavior. Cross-referencing data with context to establish intent and […]