Your company’s purpose is found by combining your buyer personas together into a single company persona. Your company’s purpose describes the culture your employees experience while buyer personas describe your company’s responsibility to customers. The people who buy from your company (personas) are the only ones who understand the mission your company is trying to […]
Customer service Customer support Customer success Download HubSpot Inbound Certification Exam Answers (PDF)
The initiatives you to take to power short-term success The initiatives you take to power mid-term success The initiatives you take to power long-term success The initiatives you choose to omit or de-prioritize Download HubSpot Inbound Certification Exam Answers (PDF)