Google Ads Search Certification Answers

You’re a marketing executive at a clean energy company and have been asked to come up with your company’s online advertising budget on a monthly basis. You decide to leverage Google Ads’ Performance Planner to help you achieve your aims. What are two benefits you’ll get from Performance Planner? Select 2 Correct Responses

Sara TaylorComments Off on You’re a marketing executive at a clean energy company and have been asked to come up with your company’s online advertising budget on a monthly basis. You decide to leverage Google Ads’ Performance Planner to help you achieve your aims. What are two benefits you’ll get from Performance Planner? Select 2 Correct Responses
  • A way to identify operational budget to reallocate to marketing
  • Its integration with other budgeting software, such as QuickBooks
  • Its forecasting that is driven by billions of weekly Google searches
  • Its reliance on machine learning for forecasting purposes

The correct answer is:

  • Its forecasting that is driven by billions of weekly Google searches
  • Its reliance on machine learning for forecasting purposes

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Google Ads Search Certification Answers

What’s an accurate description of callout extensions?

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Extends ads with a phone number, allowing mobile users to directly call a business. A mobile-only format that enables users to contact a business via text messages. Additional links that direct users to specific pages of a website. Short, specific snippets of text that highlight value-adding attributes. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

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Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding Because users […]
Google Ads Search Certification Answers

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

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Maximize clicks Target impression share Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) Download Google Ads Search Certification Exam Answers (PDF)