Google Ads Search Certification Answers

You’re a marketing executive at a clean energy company and have been asked to come up with your company’s online advertising budget on a monthly basis. You decide to leverage Google Ads’ Performance Planner to help you achieve your aims. What are two benefits you’ll get from Performance Planner? Select 2 Correct Responses

Sara TaylorComments Off on You’re a marketing executive at a clean energy company and have been asked to come up with your company’s online advertising budget on a monthly basis. You decide to leverage Google Ads’ Performance Planner to help you achieve your aims. What are two benefits you’ll get from Performance Planner? Select 2 Correct Responses
  • A way to identify operational budget to reallocate to marketing
  • Its integration with other budgeting software, such as QuickBooks
  • Its forecasting that is driven by billions of weekly Google searches
  • Its reliance on machine learning for forecasting purposes

The correct answer is:

  • Its forecasting that is driven by billions of weekly Google searches
  • Its reliance on machine learning for forecasting purposes

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Google Ads Search Certification Answers

Why should your business use Performance Planner?

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It validates budgets against other vendors in the same market. It is the only ad budgeting software on the market. It makes recommendations that are validated using machine learning. It helps businesses determine a go-to-market strategy. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

What content could be used for a structured snippet extension?

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John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)

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With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms. With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns. With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions. With machine learning making the decisions, responsive ads […]