Search Ads 360 Certification

Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?

Sara TaylorComments Off on Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?
  • Dimension
  • Label
  • Reporting
  • Conversion

The correct answer is:

  • Conversion

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Search Ads 360 Certification

Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?

Sara Taylor

The number of clicks and conversions falls below the data requirements. Historical data is transferring to the new model created. The model was created during the bid strategies learning period. There are too many keywords included in the bid strategy. The correct answer is: The number of clicks and conversions falls below the data requirements.
Search Ads 360 Certification

How many bid strategies can each Search Ads 360 campaign have?

Sara Taylor

5 10 3 1 The correct answer is: 1
Search Ads 360 Certification

What metrics are different yet still complimentary between Search Ads 360 and Google Analytics 4?

Sara Taylor

Return on investment (ROI) Return on ad spend (ROAS) Engagements Conversions The correct answer is: Conversions