Search Ads 360 Certification

You have a new client who wants to know what Search Ads 360 does. How would you explain this marketing management tool?

Sara TaylorComments Off on You have a new client who wants to know what Search Ads 360 does. How would you explain this marketing management tool?
  • It lets you budget, purchase, and automate a maximum of 40 search campaigns in real time and at scale.
  • It lets you budget, purchase, and automate your search campaigns every month in groups of 20 campaigns at a time.
  • It lets you manage, automate, and optimize your search engine marketing campaigns in real time in groups of 20 campaigns at a time.
  • It lets you manage, automate, and optimize your search engine marketing campaigns in real time and at scale.

The correct answer is:

  • It lets you manage, automate, and optimize your search engine marketing campaigns in real time and at scale.

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Search Ads 360 Certification

Your customer, a purveyor of office supplies, wants to know where to apply labels within their Search Ads 360 campaign. What do you tell them?

Sara Taylor

You tell them that labels can be applied to bid strategies, campaigns, keywords, and ads. You tell them that labels can be applied to ad groups, campaigns, keywords, and ads. You tell them that labels can be applied to ad groups, campaigns, bid strategies, and ads. You tell them that labels can be applied to […]
Search Ads 360 Certification

Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?

Sara Taylor

The number of clicks and conversions falls below the data requirements. Historical data is transferring to the new model created. The model was created during the bid strategies learning period. There are too many keywords included in the bid strategy. The correct answer is: The number of clicks and conversions falls below the data requirements.
Search Ads 360 Certification

What should you use in a Search Ads 360 account to track performance by region and apply that information to monthly optimization?

Sara Taylor

You should use keywords. You should use templates. You should use Report Editor. You should use labels. The correct answer is: You should use labels.