How many bid strategies can each Search Ads 360 campaign have?

You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?

Data-driven attribution Budget bid strategies Custom Floodlight variables Conversion cart data The correct answer is: Conversion cart data

If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?

Budget bid strategies for conversions Target return on ad spend (tROAS) Budget bid strategies for clicks Target cost-per-acquisition (tCPA) The correct answer is: Budget bid strategies for conversions

Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?

Apply budget bid strategies Automate workflows Optimize keyword creations Track performance The correct answer is: Automate workflows