How many bid strategies can each Search Ads 360 campaign have?

Your client is wondering how Search Ads 360 intraday bidding differs from Google Ads auction-time bidding. What do you tell them?

You tell them that Search Ads 360 intraday bidding overrides device, location, and bid adjustments, while Google Ads auction-time bidding sets device, location, and bid adjustments. You tell them that Search Ads 360 intraday bidding helps set precise bids for every auction, while Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search […]

If your client asks what the preferred window of time is for reviewing the performance of their Search Ads 360 campaign, how would you respond?

You’d say four conversion cycles. You’d say five to six conversion cycles. You’d say one conversion cycle. You’d say two to three conversion cycles. The correct answer is: You’d say two to three conversion cycles.

After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?

Because the bids were too high to show any performance. Because bid strategy performance isn’t reported in custom columns. Because the bids were too low to show any performance. Because bid strategy performance isn’t one of your business goals. The correct answer is: Because bid strategy performance isn’t reported in custom columns.