Search Ads 360 Certification

While working with your retail client, they ask about Search Ads 360’s three key functionalities. What do you say they do?

Sara TaylorComments Off on While working with your retail client, they ask about Search Ads 360’s three key functionalities. What do you say they do?
  • You say they provide granular insights across an account; create, manage, and report on campaigns, ad groups, and keywords across multiple advertiser accounts; and provide a single platform for managing advertising campaigns across multiple exchanges.
  • You say they provide granular insights across an account; use AI to provide insights into user behavior and identify trends; and have deep integrations across other Google products to help streamline workflows.
  • You say they provide granular insights across an account; offer a wide range of audience-targeting capabilities; and create, manage, and report on campaigns, ad groups, and keywords across multiple advertiser accounts.
  • You say they provide granular insights across an account; create, manage, and report on campaigns, ad groups, and keywords across multiple advertiser accounts; and have deep integrations across other Google products to let users streamline workflows.

The correct answer is:

  • You say they provide granular insights across an account; create, manage, and report on campaigns, ad groups, and keywords across multiple advertiser accounts; and have deep integrations across other Google products to let users streamline workflows.

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Search Ads 360 Certification

Your athleisure brand customer wants to know what yoga pants drive the most sales. WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?

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Custom metrics Conversion cart data Budget bid strategies Custom variables The correct answer is: Custom metrics
Search Ads 360 Certification

One of your customers, the owner of a chain of ski resorts, sells winter holiday rental packages during the colder months. Prices on their rentals changes often based on time of year and availability. Within Search Ads 360, what feature should your client use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect such changes?

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Your client should use templates. Your client should use custom dimensions. Your client should use audience segments. Your client should use labels. The correct answer is: Your client should use templates.
Search Ads 360 Certification

How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?

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Google Ads auction-time bidding adjusts bids several times a day, while Search Ads 360 intraday bidding optimizes bids in real time. Google Ads auction-time bidding sets device, location, and bid adjustments, while Search Ads 360 intraday bidding overrides device, location, and bid adjustments. Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search […]