Search Ads 360 Certification

While working with your client who designs sneakers, you learn that their main priority is brand exposure. In Search Ads 360, what brand strategy should you set up to help your client achieve that goal?

Sara TaylorComments Off on While working with your client who designs sneakers, you learn that their main priority is brand exposure. In Search Ads 360, what brand strategy should you set up to help your client achieve that goal?
  • You should set up return on investment (ROI).
  • You should set up return on ad spend (ROAS).
  • You should set up impression share.
  • You should set up total number of clicks.

The correct answer is:

  • You should set up impression share.

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Search Ads 360 Certification

To manage all customer accounts within the main account when using Search Ads 360, what account would you set up first?

Sara Taylor

The advertiser account The client account The submanager account The manager account The correct answer is: The manager account
Search Ads 360 Certification

To obtain data visualization that includes a more complete view of a campaign, what Google product should be used in connection with Search Ads 360?

Sara Taylor

Looker Studio Google Analytics 4 Performance Center Display & Video 360 The correct answer is: Looker Studio
Search Ads 360 Certification

While working with your agency client, you learn they want to both drive conversions and track how those conversions are prompting users to enroll in their weekly newsletter distribution list. What should you set up in Search Ads 360, apart from your client’s data-driven attribution model?

Sara Taylor

You should set up custom channel groupings. You should set up keyword groupings. You should set up multichannel groupings. You should set up automated channel groupings. The correct answer is: You should set up custom channel groupings.