- Custom formula and custom labels
- Custom dimension and custom formula
- Custom formula and custom conversion
- Custom conversion and custom labels
The correct answer is:
- Custom formula and custom conversion
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Your client, a manufacturer of camping equipment, wants to maximize conversions at a specific target spend. What would their Search Ads 360 bidding strategy be?
It would be target cost-per-acquisition (tCPA). It would be target return on ad spend (tROAS). It would be to budget bid strategies for clicks. It would be to budget bid strategies for conversions. The correct answer is: It would be to budget bid strategies for conversions.
While meeting with your fitness apparel client, you learn they want to streamline their advertising efforts and run all their Search Ads 360 ads during morning commutes. How should you set that up in their account?
You should use automated rules. You should use templates. You should use custom dimensions. You should use labels. The correct answer is: You should use automated rules.
After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?
Because the bids were too high to show any performance. Because bid strategy performance isn’t reported in custom columns. Because the bids were too low to show any performance. Because bid strategy performance isn’t one of your business goals. The correct answer is: Because bid strategy performance isn’t reported in custom columns.