Search Ads 360 Certification

Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they’d use?

Sara TaylorComments Off on Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they’d use?
  • Custom formula and custom labels
  • Custom dimension and custom formula
  • Custom formula and custom conversion
  • Custom conversion and custom labels

The correct answer is:

  • Custom formula and custom conversion

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Search Ads 360 Certification

Your agency client is wondering what metrics between Search Ads 360 and Google Analytics 4 are different but still complimentary. What’s your answer?

Sara Taylor

Your answer is conversions. Your answer is engagements. Your answer is return on ad spend (ROAS). Your answer is return on investment (ROI). The correct answer is: Your answer is conversions.
Search Ads 360 Certification

You’re reviewing your campaign, and you want to see an overview of its performance within a customized date range. Where in Search Ads 360 would you look?

Sara Taylor

You’d look in Report Editor. You’d look in Experience Hub. You’d look in Performance Center. You’d look in Insight Card. The correct answer is: You’d look in Report Editor.
Search Ads 360 Certification

While working with your agency client, you learn they want to both drive conversions and track how those conversions are prompting users to enroll in their weekly newsletter distribution list. What should you set up in Search Ads 360, apart from your client’s data-driven attribution model?

Sara Taylor

You should set up custom channel groupings. You should set up keyword groupings. You should set up multichannel groupings. You should set up automated channel groupings. The correct answer is: You should set up custom channel groupings.