Search Ads 360 Certification

Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?

Sara TaylorComments Off on Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?
  • Apply budget bid strategies
  • Automate workflows
  • Optimize keyword creations
  • Track performance

The correct answer is:

  • Automate workflows

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Search Ads 360 Certification

While working with your agency client, you learn they want to both drive conversions and track how those conversions are prompting users to enroll in their weekly newsletter distribution list. What should you set up in Search Ads 360, apart from your client’s data-driven attribution model?

Sara Taylor

You should set up custom channel groupings. You should set up keyword groupings. You should set up multichannel groupings. You should set up automated channel groupings. The correct answer is: You should set up custom channel groupings.
Search Ads 360 Certification

Your client is a global sneaker brand launching regional-specific tennis shoes. They need to track performance by region and use that information to optimize monthly. What should they use within their Search Ads 360 account to do that?

Sara Taylor

Report Editor Templates Keywords Labels The correct answer is: Labels
Search Ads 360 Certification

Within Search Ads 360, where should you look to get an overview of campaign performance within a customized date range?

Sara Taylor

You should look in Report Editor. You should look in Insight Card. You should look in Performance Center. You should look in Experience Hub. The correct answer is: You should look in Report Editor.