You should use budget bid strategies for clicks. You should use target cost-per-acquisition (tCPA). You should use target return on ad spend (tROAS). You should use budget bid strategies for conversions. The correct answer is: You should use budget bid strategies for conversions.
You say they provide granular insights across an account; create, manage, and report on campaigns, ad groups, and keywords across multiple advertiser accounts; and provide a single platform for managing advertising campaigns across multiple exchanges. You say they provide granular insights across an account; use AI to provide insights into user behavior and identify trends; […]
Multichannel groupings Custom channel groupings Automated channel groupings Keyword groupings The correct answer is: Custom channel groupings