Search Ads 360 Certification

Your client, an agency, is setting up their Search Ads 360 account. What type of account should they set up first to help them manage all their customer accounts within their main account?

Sara TaylorComments Off on Your client, an agency, is setting up their Search Ads 360 account. What type of account should they set up first to help them manage all their customer accounts within their main account?
  • Client account
  • Manager account
  • Submanager account
  • Advertiser account

The correct answer is:

  • Manager account

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Search Ads 360 Certification

Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?

Sara Taylor

Return on investment (ROI) Engagements Return on ad spend (ROAS) Conversions The correct answer is: Conversions
Search Ads 360 Certification

You’re hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?

Sara Taylor

You should use budget bid strategies for clicks. You should use target cost-per-acquisition (tCPA). You should use target return on ad spend (tROAS). You should use budget bid strategies for conversions. The correct answer is: You should use budget bid strategies for conversions.
Search Ads 360 Certification

If you want to find forecasting in Search Ads 360 to assess incremental opportunities for a target return on ad spend (tROAS) strategy, where would you look?

Sara Taylor

In the bid strategy report In Performance Center In the Campaign tab In Tools & Settings The correct answer is: In the bid strategy report