Search Ads 360 Certification

Your client, an agency, is setting up their Search Ads 360 account. What type of account should they set up first to help them manage all their customer accounts within their main account?

Sara TaylorComments Off on Your client, an agency, is setting up their Search Ads 360 account. What type of account should they set up first to help them manage all their customer accounts within their main account?
  • Client account
  • Manager account
  • Submanager account
  • Advertiser account

The correct answer is:

  • Manager account

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Search Ads 360 Certification

From what option in the navigation menu of Search Ads 360 can labels be created?

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Settings, campaigns, and Performance Center Campaigns, audiences, and keywords Audiences, Performance Center, and recommendations Campaigns, ad groups, and keywords The correct answer is: Campaigns, ad groups, and keywords
Search Ads 360 Certification

When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?

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Conversion delay Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) Learning period The correct answer is: Conversion delay
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If you realize that Search Ads 360 is defaulting to a basic linear attribution model you previously generated instead of using the data-driven model you set up last week, how might you explain that occurrence?

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By saying that the number of clicks and conversions falls below the data requirements. By saying that historical data is transferring to the new model created. By saying that the model was created during the bid strategies learning period. By saying that there are too many keywords included in the bid strategy. The correct answer […]