Search Ads 360 Certification

If you realize that Search Ads 360 is defaulting to a basic linear attribution model you previously generated instead of using the data-driven model you set up last week, how might you explain that occurrence?

Sara TaylorComments Off on If you realize that Search Ads 360 is defaulting to a basic linear attribution model you previously generated instead of using the data-driven model you set up last week, how might you explain that occurrence?
  • By saying that the number of clicks and conversions falls below the data requirements.
  • By saying that historical data is transferring to the new model created.
  • By saying that the model was created during the bid strategies learning period.
  • By saying that there are too many keywords included in the bid strategy.

The correct answer is:

  • By saying that the number of clicks and conversions falls below the data requirements.

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Search Ads 360 Certification

Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?

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Conversion cart data Budget bid strategy Data-driven attribution Google Ads auction-time bidding The correct answer is: Budget bid strategy
Search Ads 360 Certification

If you’ve been added as an owner to the custom column of Search Ads 360, across what account levels can you access and manage those columns?

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Across the manager level Across all account levels Across the submanager level Across client accounts The correct answer is: Across all account levels
Search Ads 360 Certification

You learn from your customer, a hat designer, that they just updated their campaigns to reflect new audience targets for a new line of bowlers and fedoras. Within their Search Ads 360 campaign, how can they keep track of those changes?

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By using segments By using labels By using conversion columns By using templates The correct answer is: By using labels