Search Ads 360 Certification

When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?

Sara TaylorComments Off on When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?
  • Conversion delay
  • Target return on ad spend (tROAS)
  • Target cost-per-acquisition (tCPA)
  • Learning period

The correct answer is:

  • Conversion delay

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