Search Ads 360 Certification

Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week’s sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?

Sara TaylorComments Off on Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week’s sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?
  • Multichannel groupings
  • Custom channel groupings
  • Automated channel groupings
  • Keyword groupings

The correct answer is:

  • Automated channel groupings

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Search Ads 360 Certification

Your customer, a local clothing store, is wondering where else their sales are coming from besides giving full credit to the paid search ads. What’s another way they can segment conversions within Search Ads 360?

Sara Taylor

Connect their social media accounts to Search Ads 360 Connect their Google Analytics 4 account to Search Ads 360 Connect their Looker Studio account to Search Ads 360 Connect their Google Ads account to Search Ads 360 The correct answer is: Connect their social media accounts to Search Ads 360
Search Ads 360 Certification

One of your customers makes designer T-shirts. They’re using custom columns to find out how their new line of celebrity-inspired shirts is performing. What action in Search Ads 360 does a custom column let them access for any formula?

Sara Taylor

It lets them access label. It lets them access dimension. It lets them access reporting. It lets them access conversion. The correct answer is: It lets them access conversion.
Search Ads 360 Certification

Your customer, a textiles designer, is wondering what products are currently compatible with Google Ads auction-time bidding in Search Ads 360. What are they?

Sara Taylor

They’re Shopping, Performance Max, and Search. They’re Shopping, Performance Max, and Display. They’re Performance Max, Shopping, and Display. They’re Performance Max, Search, and Display. The correct answer is: They’re Shopping, Performance Max, and Search.