Search Ads 360 Certification

While working with your athleisure client, you learn that they want to know what yoga pants are driving the most sales. What would you set up in the Floodlight column of Search Ads 360 to obtain more info about their conversions before the start of the holiday shopping season?

Sara TaylorComments Off on While working with your athleisure client, you learn that they want to know what yoga pants are driving the most sales. What would you set up in the Floodlight column of Search Ads 360 to obtain more info about their conversions before the start of the holiday shopping season?
  • You’d set up conversion cart data.
  • You’d set up budget bid strategies.
  • You’d set up custom variables.
  • You’d set up custom metrics.

The correct answer is:

  • You’d set up custom metrics.

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Search Ads 360 Certification

What Google products can Search Ads 360 integrate with?

Sara Taylor

Display & Video 360, Campaign Manager 360, Gmail, Looker Studio, and Tag Manager Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query Display & Video 360, Campaign Manager 360, Google Analytics 4, Gmail, and Big Query Display & Video 360, Campaign Manager 360, YouTube, Looker Studio, and Big Query […]
Search Ads 360 Certification

To both drive conversions and track how those conversions are prompting users to respond, what should you set up in Search Ads 360, along with a data-driven attribution model?

Sara Taylor

Set up automated channel groupings. Set up keyword groupings. Set up multichannel groupings. Set up custom channel groupings. The correct answer is: Set up custom channel groupings.
Search Ads 360 Certification

While working with a national florist retailer, you learn that they set a target return on ad spend (tROAS) bid strategy in Search Ads 360 then noticed limited consistency plus minimal automation after evaluating the strategy’s outcome. Why might that be?

Sara Taylor

Because they only started the evaluation after the fourth week. Because they only started the evaluation between one to two weeks. Because they reviewed their performance data after conversion delay cycles had already passed. Because they didn’t make any optimizations or adjustments after the bid strategy launch. The correct answer is: Because they only started […]