Search Ads 360 Certification

While working with your athleisure client, you learn that they want to know what yoga pants are driving the most sales. What would you set up in the Floodlight column of Search Ads 360 to obtain more info about their conversions before the start of the holiday shopping season?

Sara TaylorComments Off on While working with your athleisure client, you learn that they want to know what yoga pants are driving the most sales. What would you set up in the Floodlight column of Search Ads 360 to obtain more info about their conversions before the start of the holiday shopping season?
  • You’d set up conversion cart data.
  • You’d set up budget bid strategies.
  • You’d set up custom variables.
  • You’d set up custom metrics.

The correct answer is:

  • You’d set up custom metrics.

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Search Ads 360 Certification

Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week’s sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?

Sara Taylor

Multichannel groupings Custom channel groupings Automated channel groupings Keyword groupings The correct answer is: Automated channel groupings
Search Ads 360 Certification

Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they’d use?

Sara Taylor

Custom formula and custom labels Custom dimension and custom formula Custom formula and custom conversion Custom conversion and custom labels The correct answer is: Custom formula and custom conversion
Search Ads 360 Certification

To both drive conversions and track how those conversions are prompting users to respond, what should you set up in Search Ads 360, along with a data-driven attribution model?

Sara Taylor

Set up automated channel groupings. Set up keyword groupings. Set up multichannel groupings. Set up custom channel groupings. The correct answer is: Set up custom channel groupings.