Search Ads 360 Certification

Your athleisure brand customer wants to know what yoga pants drive the most sales. WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?

Sara TaylorComments Off on Your athleisure brand customer wants to know what yoga pants drive the most sales. WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?
  • Custom metrics
  • Conversion cart data
  • Budget bid strategies
  • Custom variables

The correct answer is:

  • Custom metrics

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Search Ads 360 Certification

Your agency client wants to know when to review performance for their Search Ads 360 bid strategies. At what level do you tell them to do that evaluation?

Sara Taylor

At the ad group level At the keywords level At the portfolio level At the campaign level The correct answer is: At the portfolio level
Search Ads 360 Certification

To manage all customer accounts within the main account when using Search Ads 360, what account would you set up first?

Sara Taylor

The advertiser account The client account The submanager account The manager account The correct answer is: The manager account
Search Ads 360 Certification

When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?

Sara Taylor

Conversion delay Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) Learning period The correct answer is: Conversion delay