Search Ads 360 Certification

Your athleisure brand customer wants to know what yoga pants drive the most sales. WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?

Sara TaylorComments Off on Your athleisure brand customer wants to know what yoga pants drive the most sales. WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?
  • Custom metrics
  • Conversion cart data
  • Budget bid strategies
  • Custom variables

The correct answer is:

  • Custom metrics

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Search Ads 360 Certification

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To figure out how to allocate a quarterly budget across each product and across each campaign, where within Search Ads 360 would you look?

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Search Ads 360 Certification

Within Search Ads 360, what should you set up to learn about customer conversions?

Sara Taylor

You should set up budget bid strategies. You should set up data-driven attribution. You should set up custom Floodlight variables. You should set up conversion cart data. The correct answer is: You should set up custom Floodlight variables.