Search Ads 360 Certification

Your athleisure brand customer wants to know what yoga pants drive the most sales. WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?

Sara TaylorComments Off on Your athleisure brand customer wants to know what yoga pants drive the most sales. WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?
  • Custom metrics
  • Conversion cart data
  • Budget bid strategies
  • Custom variables

The correct answer is:

  • Custom metrics

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Search Ads 360 Certification

If your client asks where to apply labels in their Search Ads 360 campaign, how should you respond?

Sara Taylor

By saying that labels can be applied to ad groups, campaigns, bid strategies, and ads. By saying that labels can be applied to bid strategies, campaigns, keywords, and ads. By saying that labels can be applied to ad groups, campaigns, keywords, and ads. By saying that labels can be applied to bid strategies, dimensions, campaigns […]
Search Ads 360 Certification

Your client, a pet shop owner, wants to know how long it takes customers to buy dog food after selecting an ad. What metric in Search Ads 360 should you tell them to follow?

Sara Taylor

Tell them to follow target return on ad spend (tROAS). Tell them to follow conversion delay. Tell them to follow learning period. Tell them to follow target cost-per-acquisition (tCPA). The correct answer is: Tell them to follow conversion delay.
Search Ads 360 Certification

If your retail client wants to use custom dimensions in Search Ads 360 to help them make business decisions, what’s one way to do it?

Sara Taylor

By building custom reports By changing keywords By creating formula columns By writing automated rules The correct answer is: By writing automated rules