You should set up custom dimensions. You should set up audience segments. You should set up labels. You should set up inventory management. The correct answer is: You should set up custom dimensions.
They should use custom formula and custom conversion. They should use custom dimension and custom formula. They should use custom formula and custom labels. They should use custom conversion and custom labels. The correct answer is: They should use custom formula and custom conversion.
Return on investment (ROI) Impression share Total number of clicks Return on ad spend (ROAS) The correct answer is: Impression share