Search Ads 360 Certification

While working with your client who designs trendy fanny packs and travel accessories, you learn they want to evaluate performance for their Search Ads 360 bid strategies. At what level should you tell them to do that?

Sara TaylorComments Off on While working with your client who designs trendy fanny packs and travel accessories, you learn they want to evaluate performance for their Search Ads 360 bid strategies. At what level should you tell them to do that?
  • You should tell them to evaluate at the ad group level.
  • You should tell them to evaluate at the campaign level.
  • You should tell them to evaluate at the keywords level.
  • You should tell them to evaluate at the portfolio level.

The correct answer is:

  • You should tell them to evaluate at the portfolio level.

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Search Ads 360 Certification

Your client is a busy florist who changes the keywords in their campaign frequently in order to reflect sales from the previous week. Along with their data-driven attribution model in Search Ads 360, what should your client use to make sure their campaigns are updated properly?

Sara Taylor

They should use custom channel groupings. They should use keyword groupings. They should use multichannel groupings. They should use automated channel groupings. The correct answer is: They should use automated channel groupings.
Search Ads 360 Certification

While working with your athleisure client, you learn that they want to know what yoga pants are driving the most sales. What would you set up in the Floodlight column of Search Ads 360 to obtain more info about their conversions before the start of the holiday shopping season?

Sara Taylor

You’d set up conversion cart data. You’d set up budget bid strategies. You’d set up custom variables. You’d set up custom metrics. The correct answer is: You’d set up custom metrics.
Search Ads 360 Certification

You have a new client who wants to know what Search Ads 360 does. How would you explain this marketing management tool?

Sara Taylor

It lets you budget, purchase, and automate a maximum of 40 search campaigns in real time and at scale. It lets you budget, purchase, and automate your search campaigns every month in groups of 20 campaigns at a time. It lets you manage, automate, and optimize your search engine marketing campaigns in real time in […]