Search Ads 360 Certification

While working with your client who designs trendy fanny packs and travel accessories, you learn they want to evaluate performance for their Search Ads 360 bid strategies. At what level should you tell them to do that?

Sara TaylorComments Off on While working with your client who designs trendy fanny packs and travel accessories, you learn they want to evaluate performance for their Search Ads 360 bid strategies. At what level should you tell them to do that?
  • You should tell them to evaluate at the ad group level.
  • You should tell them to evaluate at the campaign level.
  • You should tell them to evaluate at the keywords level.
  • You should tell them to evaluate at the portfolio level.

The correct answer is:

  • You should tell them to evaluate at the portfolio level.

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Search Ads 360 Certification

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Search Ads 360 Certification

While working with your client who designs sneakers, you learn that their main priority is brand exposure. In Search Ads 360, what brand strategy should you set up to help your client achieve that goal?

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You should set up return on investment (ROI). You should set up return on ad spend (ROAS). You should set up impression share. You should set up total number of clicks. The correct answer is: You should set up impression share.
Search Ads 360 Certification

Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?

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Return on investment (ROI) Engagements Return on ad spend (ROAS) Conversions The correct answer is: Conversions