Search Ads 360 Certification

Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?

Sara TaylorComments Off on Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?
  • Dimension
  • Label
  • Reporting
  • Conversion

The correct answer is:

  • Conversion

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Search Ads 360 Certification

You’re hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?

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You should use budget bid strategies for clicks. You should use target cost-per-acquisition (tCPA). You should use target return on ad spend (tROAS). You should use budget bid strategies for conversions. The correct answer is: You should use budget bid strategies for conversions.
Search Ads 360 Certification

Where in Search Ads 360 can you find forecasting to assess incremental opportunities for your target return on ad spend (tROAS) strategy?

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Bid strategy report Campaign tab Tools & Settings Performance Center The correct answer is: Bid strategy report
Search Ads 360 Certification

Your client wants to know the Google products that integrate with Search Ads 360. What are they?

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They’re Display & Video 360, Campaign Manager 360, Gmail, Looker Studio, and Tag Manager. They’re Display & Video 360, Campaign Manager 360, Google Analytics 4, Gmall, and Big Query. They’re Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query. They’re Display & Video 360, Campaign Manager 360, YouTube, Looker […]