Search Ads 360 Certification

You learn from your client, a national airline provider, that they’re using feed data to add structure to their Search Ads 360 templates. Your customer also tells you that competitive flight prices are one of their business goals; they want that highlighted in their campaign. Through feeds, what are their available pricing options?

Sara TaylorComments Off on You learn from your client, a national airline provider, that they’re using feed data to add structure to their Search Ads 360 templates. Your customer also tells you that competitive flight prices are one of their business goals; they want that highlighted in their campaign. Through feeds, what are their available pricing options?
  • They’re the price options for each route.
  • They’re the average price for each route.
  • They’re the highest price for each route.
  • They’re the lowest price for each route.

The correct answer is:

  • They’re the average price for each route.

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Search Ads 360 Certification

If you have a set budget to spend on a campaign and you still hope to gain a good return on investment (ROI), what should you set up in Search Ads 360’s Performance Center to reach that goal?

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You should set up conversion cart data. You should set up budget bid strategy. You should set up data-driven attribution. You should set up Google Ads auction-time bidding. The correct answer is: You should set up budget bid strategy.
Search Ads 360 Certification

From what option in the navigation menu of Search Ads 360 can labels be created?

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Settings, campaigns, and Performance Center Campaigns, audiences, and keywords Audiences, Performance Center, and recommendations Campaigns, ad groups, and keywords The correct answer is: Campaigns, ad groups, and keywords
Search Ads 360 Certification

Your client is wondering how Search Ads 360 intraday bidding differs from Google Ads auction-time bidding. What do you tell them?

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You tell them that Search Ads 360 intraday bidding overrides device, location, and bid adjustments, while Google Ads auction-time bidding sets device, location, and bid adjustments. You tell them that Search Ads 360 intraday bidding helps set precise bids for every auction, while Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search […]