Your client is requesting an overview of their Search Ads 360 performance within a customized date range. What should you share with them?

After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?

Because the bids were too high to show any performance. Because bid strategy performance isn’t reported in custom columns. Because the bids were too low to show any performance. Because bid strategy performance isn’t one of your business goals. The correct answer is: Because bid strategy performance isn’t reported in custom columns.

When should you consider making optimizations to a newly launched bid strategy within your Search Ads 360 campaign, assuming there’s no conversion delay?

Weeks two to three Week one Week four Weeks six to eight The correct answer is: Weeks two to three

Your client, a pet food manufacturer, uses Google Analytics 4 (GA4) to track conversions of their new cat food product. GA4 then passes that data back to Search Ads 360. How does this client benefit from using GA4?

GA4 applies budget bid strategies. GA4 tracks performance. GA4 automates workflows. GA4 optimizes keyword creations. The correct answer is: GA4 automates workflows.