Search Ads 360 Certification

If your customer’s main goal is brand exposure, what Search Ads 360 brand strategy would they set up?

  • They’d set up return on investment (ROI).
  • They’d set up total number of clicks.
  • They’d set up return on ad spend (ROAS).
  • They’d set up impression share.

The correct answer is:

  • They’d set up impression share.