- They’d set up return on investment (ROI).
- They’d set up total number of clicks.
- They’d set up return on ad spend (ROAS).
- They’d set up impression share.
The correct answer is:
- They’d set up impression share.
Related Post
You’re hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?
You should use budget bid strategies for clicks. You should use target cost-per-acquisition (tCPA). You should use target return on ad spend (tROAS). You should use budget bid strategies for conversions. The correct answer is: You should use budget bid strategies for conversions.
Your client creates hand-painted desk calendars. They’re wondering what the optimal window of time might be to review the performance of their Search Ads 360 campaign. How do you respond?
You tell them it would be four conversion cycles. You tell them it would be five to six conversion cycles. You tell them it would be one conversion cycle. You tell them it would be two to three conversion cycles. The correct answer is: You tell them it would be two to three conversion cycles.
Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week’s sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?
Multichannel groupings Custom channel groupings Automated channel groupings Keyword groupings The correct answer is: Automated channel groupings