- Conversion cart data
- Budget bid strategy
- Data-driven attribution
- Google Ads auction-time bidding
The correct answer is:
- Budget bid strategy
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One of your clients, a jewelry designer, wants to view their Search Ads 360 campaign and understand how the reporting was set up for their business. What would they need to set up in their account to access that information?
They’d need to set up inventory management. They’d need to set up audience segments. They’d need to set up labels. They’d need to set up custom dimensions. The correct answer is: They’d need to set up custom dimensions.
Your bridal design client wants to know how many bid strategies their Search Ads 360 campaign can have. What number do you tell them?
You tell them one. You tell them 10. You tell them three. You tell them five. The correct answer is: You tell them one.
If your customer’s main goal is brand exposure, what Search Ads 360 brand strategy would they set up?
They’d set up return on investment (ROI). They’d set up total number of clicks. They’d set up return on ad spend (ROAS). They’d set up impression share. The correct answer is: They’d set up impression share.