Search Ads 360 Certification

Within Search Ads 360, where should you look to decide how to allocate your quarterly budget across each product and across each one of your campaigns?

Sara TaylorComments Off on Within Search Ads 360, where should you look to decide how to allocate your quarterly budget across each product and across each one of your campaigns?
  • You should look in Experience Hub.
  • You should look in Reports.
  • You should look in Overview page.
  • You should look in Performance Center.

The correct answer is:

  • You should look in Performance Center.

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Search Ads 360 Certification

Your airline customer is using feed data to add structure to their Search Ads 360 campaign templates. Competitive flight prices are a business goal for them, so they want to make sure that’s highlighted in their campaign. What are the pricing options through feeds?

Sara Taylor

Average price for each route Highest price for each route Lowest price for each route Price options for each route The correct answer is: Average price for each route
Search Ads 360 Certification

If your client asks where to apply labels in their Search Ads 360 campaign, how should you respond?

Sara Taylor

By saying that labels can be applied to ad groups, campaigns, bid strategies, and ads. By saying that labels can be applied to bid strategies, campaigns, keywords, and ads. By saying that labels can be applied to ad groups, campaigns, keywords, and ads. By saying that labels can be applied to bid strategies, dimensions, campaigns […]
Search Ads 360 Certification

Your client, a manufacturer of camping equipment, wants to maximize conversions at a specific target spend. What would their Search Ads 360 bidding strategy be?

Sara Taylor

It would be target cost-per-acquisition (tCPA). It would be target return on ad spend (tROAS). It would be to budget bid strategies for clicks. It would be to budget bid strategies for conversions. The correct answer is: It would be to budget bid strategies for conversions.