Search Ads 360 Certification

If your client asks how to make sure their Search Ads 360 campaigns get automatically updated to reflect the inventory that’s available for purchase, how should you respond?

Sara TaylorComments Off on If your client asks how to make sure their Search Ads 360 campaigns get automatically updated to reflect the inventory that’s available for purchase, how should you respond?
  • Respond by telling them to set up audiences within their campaign structure.
  • Respond by telling them to set up labels within their campaign structure.
  • Respond by telling them to set up templates within their campaign structure.
  • Respond by telling them to set up custom dimensions within their campaign structure.

The correct answer is:

  • Respond by telling them to set up custom dimensions within their campaign structure.

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Search Ads 360 Certification

What Google products can Search Ads 360 integrate with?

Sara Taylor

Display & Video 360, Campaign Manager 360, Gmail, Looker Studio, and Tag Manager Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query Display & Video 360, Campaign Manager 360, Google Analytics 4, Gmail, and Big Query Display & Video 360, Campaign Manager 360, YouTube, Looker Studio, and Big Query […]
Search Ads 360 Certification

While chatting with your baby-food producer client, you learn they want to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What Search Ads 360 tool would you use to help them achieve that goal?

Sara Taylor

You’d use change history. You’d use sync. You’d use edit. You’d use bulk actions. The correct answer is: You’d use bulk actions.
Search Ads 360 Certification

Your client, a pet food manufacturer, uses Google Analytics 4 (GA4) to track conversions of their new cat food product. GA4 then passes that data back to Search Ads 360. How does this client benefit from using GA4?

Sara Taylor

GA4 applies budget bid strategies. GA4 tracks performance. GA4 automates workflows. GA4 optimizes keyword creations. The correct answer is: GA4 automates workflows.