True Or False? You Should Only Start Identifying Passive Buyers After Identifying All Of The Active Buyers.

What Is Your Role During The Awareness Stage Of The Buyer’s Journey?

Help the buyer define their goals and challenges. Help the buyer understand the different ways they might address a goal or challenge. Convince the buyer to buy your product or service. Help the buyer weigh the pros and cons of your solution relative to other options. Download HubSpot Inbound Sales Certification Exam Answers (PDF)

How Often Should You Reference Yourself In Your Outreach Messages?

Your messages should be solely about the buyer and their context. As often as necessary to communicate your value proposition. As often as possible. You need to convey your value and expertise to the buyer. No more than half as much as you reference your buyer and their situation. Download HubSpot Inbound Sales Certification Exam […]

How Long Should The Rapport-Building Part Of An Exploratory Call Be?

Don’t spend more than a few seconds on rapport building. Long enough to get the prospect comfortable discussing goals and challenges with you, but not so long that it requires the rest of the call to be rushed. As long as possible. Increasing the amount of time spent building rapport will increase the prospect’s likelihood […]