Explore your lead’s goals and challenges. Guide your lead toward the right conclusion, even if that’s not to buy from you. Explore the ways your product or service can help your lead achieve their goals or overcome their challenges. Position yourself as an expert who can help your lead sort through their goals and challenges. […]
Sharing content from other sources Offering free consultations Creating your own content Proceeding with your inbound strategy without using content Download HubSpot Inbound Sales Certification Exam Answers (PDF)
Someone who has explicitly stated their desire to buy your product Someone who is ready to buy your product Someone who is actively researching a goal or challenge Someone who has bought from you in the past and is looking to buy again Download HubSpot Inbound Sales Certification Exam Answers (PDF)