True or false? You should only reach out to your detractors.

Your manager wants to know who your primary persona is. The best feedback survey to use is:

Net promoter score Custom feedback survey Customer effort score Customer satisfaction survey The correct answer is: Custom feedback survey.

True or false? You cannot edit the look and feel of your customer portal.

True False The correct answer is: False.

All of following are appropriate ways you can encourage folks to fill out your feedback surveys EXCEPT:

Offer incentives like a five dollar gift card Keep your surveys short and to the point Email customers daily until they fill out the survey Offer surveys via multiple channels The correct answer is: Email customers daily until they fill out the survey.