Which Type Of Influencer Might Be Primarily Behind The Scenes In Your Marketing Campaign?

How Can Social Media Listening Increase Customer Advocacy?

Responding only to positive social posts and re-sharing them tells the rest of your followers how great you are. Responding only to negative social posts with helpful, knowledgeable responses shows that you care. Responding to social posts—whether they’re positive or negative— shows that you’re listening, and your customers are being heard. Responding to a social post within one hour […]

When Developing Your Brand’s Tone, _______ Is Key.

timing budget context personality Download HubSpot Social Media Certification Exam Answers (PDF)

What Should You Do If Your Competitor Has A Big Public Blunder?

Send my sales team to follow up with every negative post about the incident so that we can take this opportunity to win their business. Amplify the competitor’s blunder, telling your followers “See this? We would never do this.” Maintain a helpful approach and have empathy for the company’s missteps. Reply thoughtfully and empathetically to […]