- Send my sales team to follow up with every negative post about the incident so that we can take this opportunity to win their business.
- Amplify the competitor’s blunder, telling your followers “See this? We would never do this.”
- Maintain a helpful approach and have empathy for the company’s missteps. Reply thoughtfully and empathetically to posts where appropriate.
- Stay completely silent and make sure your company never experiences the same thing.
Prove the value of social media within your organization. Show how social media can impact all departments, ranging beyond Marketing and Sales to HR to Engineering to PR. Show influencers how enticing it would be to work with your company. Understand and measure brand reputation and gain control of that conversation. Download HubSpot Social Media […]
timing budget context personality Download HubSpot Social Media Certification Exam Answers (PDF)
The distinct and steady personality or style of your brand. A particular identity or image that’s regarded as an asset to a company. The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience. The set of human characteristics that are attributed to a brand name. […]