To aid search, track campaigns, and to influence the creation of user-generated content. To keep track of ephemeral content that disappears. To demonstrate to executives the power of organic reach on a piece of content. All of the above. Download HubSpot Social Media Certification Exam Answers (PDF)
Employees going rogue on social media A celebrity posting an update that sparks outrage A hack into a Twitter account for a major brand These are all examples of a social media crisis. Download HubSpot Social Media Certification Exam Answers (PDF)