Which of the following is NOT a best practice when creating knowledge base articles?

All of following are appropriate ways you can encourage folks to fill out your feedback surveys EXCEPT:

Offer incentives like a five dollar gift card Keep your surveys short and to the point Email customers daily until they fill out the survey Offer surveys via multiple channels The correct answer is: Email customers daily until they fill out the survey.

Fill in the blank: Creating a customer journey map will help you identify the journey from customer to ______.

employee promoter renewal marketer The correct answer is: promoter.

When should a company create multiple customer journey maps?

If they sell to multiple personas that go through different processes If they sell multiple products or services If they have multiple customer-facing teams Never The correct answer is: If they sell to multiple personas that go through different processes.