Which of the following is NOT a best practice when creating knowledge base articles?

Fill in the blank: The primary goal of a customer journey map is to ______.

understand the process from becoming a prospect to a customer ensure your customers continue to buy from you know the location of your customers build empathy The correct answer is: build empathy.

The four key moments to keep in mind when customer journey mapping are: First impression, ___________, intended value, extended value

expected value first value second impression extended impression The correct answer is: first value.

You should include all of the following stages in your customer journey map EXCEPT:

First impression Delighted value First value Intended value The correct answer is: Delighted value.