“We’ll have to figure out what works best for us, but every two weeks is a good place to start.”? “No more than once a month. More frequently than that takes too much time away from people’s individual projects.”? “At least once a quarter. Any less than that, and we’ll have trouble getting into a […]
Sales should be involved in content creation on an ongoing basis. Sales should be involved in identifying the content that needs to be created but not in creating it. Sales may be involved in the early stages of your content creation efforts, but once your sales enablement strategy is fully implemented, marketing should be able […]
The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed. Download HubSpot Sales Enablement Certification Exam Answers (PDF)