HubSpot Social Media Marketing Certification II Answers

Which of the following is a primary advantage of using social media in omnichannel marketing?

Sara TaylorComments Off on Which of the following is a primary advantage of using social media in omnichannel marketing?
  • It allows for one-way communication.
  • It targets a very specific and limited audience.
  • It bypasses the need for any other marketing channels.
  • It facilitates two-way communication and customer interaction.

The correct answer is:

  • It facilitates two-way communication and customer interaction.

 

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HubSpot Social Media Marketing Certification II Answers

How much does the average organization spend on social media marketing per month (in US dollars)?

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$200 – $350 $500 – $1,000 $6,000 – $10,500 $10,000 – $15,000 The correct answer is: $6,000 – $10,500  
HubSpot Social Media Marketing Certification II Answers

What is one of the reasons brands are moving towards community-led growth?

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Customers enjoy the exclusivity of a community The social media industry has become more complex To stay up-to-date with the latest technology To avoid dealing with customer service The correct answer is: The social media industry has become more complex.  
HubSpot Social Media Marketing Certification II Answers

In the context of digital marketing, what is zero-party data?

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Data collected by third-party companies Data gathered through cookies while a user visits a website Data voluntarily shared by a customer with a brand Information you didn’t collect yourself, but are using secondhand The correct answer is: Data voluntarily shared by a customer with a brand.