Which of the following data sources should be marked as primary to answer the following question: “Which of my sales teams is engaging with their leads the most?”

Fill in the blank: An attribution model is _____.

the use of artificial and machine learning to buy ads in real-time, instead of going through human negotiations and pre-set prices an online advertising method in which marketers place ads on search engine results pages (SERPs) a code that gets generated and stored on a website visitor’s computer when they visit your site the rule, […]

Select all that apply. Which type of metrics can help you evaluate the health of your Delight stage?

Repeat purchase rate Referral rate Win rate Organic search rankings The correct answer is: Repeat purchase rate Referral rate Win rate

What does LTV measure?

LTV is the predicted revenue that one customer will generate throughout their relationship with a company. LTV is a quick indicator of a customer’s value relative to how much it costs to earn them. LTV is a marketing metric that measures the percentage of website visitors or users who complete a desired action, such as […]