Which Departments Should Be Involved In Creating Content?

You’ve Been Tasked With Helping To Research Your Organization’s Buyer Persona. Your Boss Asks You To Reach Out To A Few Good And Bad Customers. Is This The Right Approach?

Yes, you should try to interview all types of customers. That way you’ll have a better idea of the ideal buyer you’re trying to market and sell to. Yes, interview as many current customers as you possibly can. You should avoid reaching out to prospects since they haven’t used your product/service. No, you shouldn’t be […]

True Or False? An Effective Conversion Path Must Include A Landing Page.

True False Download HubSpot Inbound Certification Exam Answers (PDF)

When It Comes To Goal Setting, What Are Key Results?

Key results are how you quantitatively benchmark and monitor how you get to the objective. Key results are how you qualitatively benchmark and monitor how you get to the objective. Key results are statements you use to benchmark the performance of every individual contributor. Key results are reports that explain how you know how your […]