When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

Increases the geographic distribution of her ad. Extends her reach to additional sites. Allows her to reach to all device types. Enables her to partner with other similar businesses. Download Google Ads Search Certification Exam Answers (PDF)

Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

To judge the popularity of her website compared to others To understand the network performance of her website To find how close her campaign is from potential ideal results To compare the efficacy of her ad text creative with that of other ads Download Google Ads Search Certification Exam Answers (PDF)

Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

Incorporating an image to make the ad more enticing. Making the headline bold to potentially improve the eCTR. Using colors in the message text to improve Quality Score. Adding seasonal messaging during the holiday season. Download Google Ads Search Certification Exam Answers (PDF)