When visibility is the campaign goal, which bidding strategy should an advertiser choose?

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

A / B testing Google Ads are updated automatically Click-through rate averages require planning Auctions fluctuate all the time Download Google Ads Search Certification Exam Answers (PDF)

A speciality candle retailer is about to make its launch in cities nationwide. They are using phrase match in their Search ads campaign with the keywords “scented,” “candle,” and “delivery.” How will phrase match help the company’s Search Ads campaign?

Their ad is going to appear if the search terms contain all three of the exact keywords. Their ad is going to appear if the search terms are related to the keyword. Their ad is going to appear if the search terms have the same meaning as the keyword. Their ad is going to appear […]

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

Adding more negative keywords. Highlighting product uniqueness. Focusing on connecting to a wider audience. Improving the navigation of the landing page. Download Google Ads Search Certification Exam Answers (PDF)