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Google Ads Search Certification Answers

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

April 2, 2020Knowledge GlassComments Off on When visibility is the campaign goal, which bidding strategy should an advertiser choose?
  • Enhanced cost-per-click (eCPC)
  • Maximize Conversions
  • Target impression share
  • Maximize clicks

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)

February 18, 2020Knowledge Glass

Budget type Web browser Device type Location Budget Download Google Ads Search Certification Exam Answers (PDF)

Google Ads Search Certification Answers

With Similar Audiences, which Google product is included when finding new people with similar profiles?

April 2, 2020Knowledge Glass

Messages YouTube Google Drive Gmail Download Google Ads Search Certification Exam Answers (PDF)

Google Ads Search Certification Answers

How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign?

September 2, 2023Sara Taylor

It’s better because the correct bid can often be a hard-to-reach static target. It’s better because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device. It’s better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior. […]

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Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?
When should you use Remarketing Lists for Search Ads?

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