When visibility is the campaign goal, which bidding strategy should an advertiser choose?

How can ad extensions contribute to increasing user engagement?

With attractive images and videos. Ad extensions include a “like” button to gauge if an ad is favorable. Ad extensions include a “share” button. By addressing a user’s intent, device, and location. Download Google Ads Search Certification Exam Answers (PDF)

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

The recommendations are tailored to the specific account. The recommendations only apply to select keywords. The recommendations provide general insight from Google. The recommendations are created by higher-level account executives. Download Google Ads Search Certification Exam Answers (PDF)

How does automating your bid contribute to a successful Google Ads campaign?

Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. The customer journey has become more direct, so setting bids should be based on general user behavior. Cross-referencing data with context to establish intent […]