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Google Ads Search Certification Answers

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

April 2, 2020Knowledge GlassComments Off on When visibility is the campaign goal, which bidding strategy should an advertiser choose?
  • Enhanced cost-per-click (eCPC)
  • Maximize Conversions
  • Target impression share
  • Maximize clicks

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.

January 26, 2021Knowledge Glass

Auction-time bidding Depth of signals used and cross analysis Machine learning Time saved Tailors bids to each user’s unique context, using relevant signals present at auction time (1) Alleviates the strain on marketing resources by automating more manual tasks (4) Integrates a large variety of signals and considers new ones to evaluate user intent (2) […]

Google Ads Search Certification Answers

What is value-based bidding?

September 2, 2023Sara Taylor

It’s a Smart Bidding strategy that relies on machine learning to deliver the highest target impression share possible, by bidding for conversions that drive business objectives. It’s a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives. It’s a Smart Bidding […]

Google Ads Search Certification Answers

Which searches can an ad show for broad match keyword “bike tire repair”?

September 2, 2023Sara Taylor

replace bike tire bikes for sale bicycle tube replacement second-hand bikes for sale The correct answer is: replace bike tire bicycle tube replacement.

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Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?
When should you use Remarketing Lists for Search Ads?

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