- Conversion delay
- Target return on ad spend (tROAS)
- Target cost-per-acquisition (tCPA)
- Learning period
The correct answer is:
- Conversion delay
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One of your clients, a global fitness apparel brand, tells you they’re launching regional-specific workout gear. They want to track performance by region, then use that information to optimize monthly. Within Search Ads 360, what account would they use to accomplish that task?
They’d use labels. They’d use Report Editor. They’d use keywords. They’d use templates. The correct answer is: They’d use labels.
Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?
Apply budget bid strategies Automate workflows Optimize keyword creations Track performance The correct answer is: Automate workflows
If your business goal is to learn how long it takes users to purchase your product after selecting your ad, what metric should you follow in Search Ads 360?
Follow learning period Follow target cost-per-acquisition (tCPA) Follow target return on ad spend (tROAS) Follow conversion delay The correct answer is: Follow conversion delay