Search Ads 360 Certification

When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?

Sara TaylorComments Off on When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?
  • Conversion delay
  • Target return on ad spend (tROAS)
  • Target cost-per-acquisition (tCPA)
  • Learning period

The correct answer is:

  • Conversion delay

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Search Ads 360 Certification

Your health and wellness client is using Search Ads 360 to add an owner to the custom column. Across what account levels can the owner access and manage columns?

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All account levels Client accounts Submanager level Manager level The correct answer is: All account levels
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You want to learn what happens after transactions occur on your site so you can look for cross-sell opportunities and include new products in your next campaign. Within Search Ads 360, what tool should you look at?

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You should look at custom floodlight variables. You should look at budget bid strategies. You should look at conversion chart data. You should look at data-driven attribution. The correct answer is: You should look at conversion chart data.
Search Ads 360 Certification

What products are currently compatible with Google Ads auction-time bidding in Search Ads 360?

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Performance Max, Shopping, Display Shopping, Performance Max, Display Shopping, Performance Max, Search Performance Max, Search, Display The correct answer is: Shopping, Performance Max, Search