Search Ads 360 Certification

When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?

Sara TaylorComments Off on When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?
  • Conversion delay
  • Target return on ad spend (tROAS)
  • Target cost-per-acquisition (tCPA)
  • Learning period

The correct answer is:

  • Conversion delay

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Search Ads 360 Certification

What tool in Search Ads 360 allows you to plan, budget, manage your spend, and understand your campaign’s success?

Sara Taylor

Tools & Settings App Switcher Overview page Performance Center The correct answer is: Performance Center
Search Ads 360 Certification

To manage all customer accounts within the main account when using Search Ads 360, what account would you set up first?

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The advertiser account The client account The submanager account The manager account The correct answer is: The manager account
Search Ads 360 Certification

Your agency client is wondering what metrics between Search Ads 360 and Google Analytics 4 are different but still complimentary. What’s your answer?

Sara Taylor

Your answer is conversions. Your answer is engagements. Your answer is return on ad spend (ROAS). Your answer is return on investment (ROI). The correct answer is: Your answer is conversions.