- Conversion delay
- Target return on ad spend (tROAS)
- Target cost-per-acquisition (tCPA)
- Learning period
The correct answer is:
- Conversion delay
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You want to plan, budget, manage your spend, and understand your campaign’s success in Search Ads 360. What tool would you use?
You’d use Performance Center. You’d use the Overview page. You’d use App Switcher. You’d use Tools & Settings. The correct answer is: You’d use Performance Center.
You learn from your customer, a hat designer, that they just updated their campaigns to reflect new audience targets for a new line of bowlers and fedoras. Within their Search Ads 360 campaign, how can they keep track of those changes?
By using segments By using labels By using conversion columns By using templates The correct answer is: By using labels
You’re reviewing your campaign, and you want to see an overview of its performance within a customized date range. Where in Search Ads 360 would you look?
You’d look in Report Editor. You’d look in Experience Hub. You’d look in Performance Center. You’d look in Insight Card. The correct answer is: You’d look in Report Editor.