Your agency client wants to know when to review performance for their Search Ads 360 bid strategies. At what level do you tell them to do that evaluation?

You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?

Data-driven attribution Budget bid strategies Custom Floodlight variables Conversion cart data The correct answer is: Conversion cart data

You learn from your retail client that they want to define and view specific parts of their Google Ads data using custom columns. What are two types of custom columns they should use in Search Ads 360?

They should use custom formula and custom conversion. They should use custom dimension and custom formula. They should use custom formula and custom labels. They should use custom conversion and custom labels. The correct answer is: They should use custom formula and custom conversion.

Your agency client wants to know what option in the navigation menu of Search Ads 360 is used for creating labels. How do you respond?

They can use audiences, Performance Center, and recommendations. They can use settings, campaigns, and Performance Center. They can use campaigns, audiences, and keywords. They can use campaigns, ad groups, and keywords The correct answer is: They can use campaigns, ad groups, and keywords