When Designing Site Architecture And Navigation, Whose Experience Should Be The Primary Consideration?

Which of the following is the best way to align a company’s employees around a single purpose?

Defining a culture that encourages employees to focus on fulfilling the company’s purpose Holding regular training sessions to remind employees what the company’s purpose is and teach them what they need to do to fulfill it Having a randomly selected employee recite the company’s purpose verbatim at the beginning of every meeting Adding the company […]

True Or False? In The Context Of Inbound, Buyer Personas And Ideal Buyer Profiles Are The Same Thing.

True False Download HubSpot Inbound Certification Exam Answers (PDF)

What Is The Difference Between A Sales Process And An Inbound Sales Strategy?

A sales process is an outdated, seller-focused idea. An inbound sales strategy replaces the need for a sales process. Every sales team has its own sales process, but an inbound sales strategy can be implemented by every sales team. A sales process describes the steps a seller takes during a sales cycle, while an inbound sales strategy […]