Queries, marketing goals, and Search ads AI, bid strategies, and creatives Queries, ad formats, and keywords Targeting, ad formats, and bid strategies The correct answer is: Queries, ad formats, and keywords.
Because not bidding efficiently can make you miss valuable conversions Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device Because the customer journey has become more complex and bids should therefore be based on general user behavior. Because the right bid can often […]