Google Ads Search Certification Answers

When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL.

Knowledge GlassComments Off on When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL.

What else must the advertiser include?

  • The landing page
  • The site tag
  • The analytics
  • The description

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

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Target return on ad spend (tROAS) Target impression share Maximize clicks Maximize conversions Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Broad match uses signals such as language, interest, and geographic location to match Search ads with queries.

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Language Smart Bidding Interests Geographic Device The correct answer is: Language Interests Geographic  
Google Ads Search Certification Answers

How can marketers predict the impact of applying recommendations on their optimization score?

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Each recommendation shows its impact on the optimization score as a percentage. Use Google AI to forecast the increase in conversions as a result of recommendations. Leverage trusted, third-party tools to analyze and optimize their campaigns. Cross reference the settings of comparable campaigns with higher optimization scores. The correct answer is: Each recommendation shows its […]