When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL.

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

To give users an idea of the content they’ll see upon clicking the ad To give users more options over which landing page they want to navigate to To match an appropriate landing page with the search term that triggered the ad To allow the Google Ads system to anticipate what content is present on […]

The advertising director for a guitar manufacturer has been tasked with optimizing their company’s Google Search campaign. How can they use the optimization score to benefit their campaign?

To compare the efficacy of their ad text creative with that of other ads, identifying opportunities for enhancements. To find how close their campaign is from being optimized for performance to its full potential. To judge the popularity of their website compared to others, helping them better understand their market share. To understand the network […]

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?

It will improve by the end of the day. It will improve by the end of the month. It will improve upon acceptance. It will gradually improve by the end of the week. The correct answer is: It will improve upon acceptance.