When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL.

What’s an advantage of using Smart Bidding with broad match?

It helps ensure that someone’s only competing in the right auctions, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time. It uses the ad group name to decide which auctions to compete in so a person is only competing in the right auctions, […]

If your goal is testing various combinations of headlines and descriptions so you can optimize your results accordingly, which two responsive search ads benefits will help you do this? Select 2 Correct Responses

More relevance will help you test those combinations. Greater flexibility will help you test those combinations. Longer funnels will help you test those combinations. Lower eCTR will help you test those combinations. Less click fraud will help you test those combinations. The correct answer is: More relevance will help you test those combinations. Greater flexibility […]

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

The recommendations provide general insight from Google. The recommendations are tailored to the specific account. The recommendations only apply to select keywords. The recommendations are created by higher-level account executives. The correct answer is: The recommendations are tailored to the specific account.