When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL.

Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?

A linked Google Analytics account Conversion tracking Customer relationship management data A Google remarketing tag Download Google Ads Search Certification Exam Answers (PDF)

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

To give users an idea of the content they’ll see upon clicking the ad To give users more options over which landing page they want to navigate to To match an appropriate landing page with the search term that triggered the ad To allow the Google Ads system to anticipate what content is present on […]

What two things are types of value-based Smart Bidding strategies?

Maximize conversion value Target impression share Manual CPC Maximize conversion value with target ROAS The correct answer is: Maximize conversion value Maximize conversion value with target ROAS