HubSpot Inbound Marketing Certification

When creating a blog title, why do the number of characters in the title matter?

  • It doesn’t matter as long as the title is descriptive.
  • It matters because you should only be including one primary keyword within your title.
  • It matters if the blog post will be shared on Twitter since this social media channel only allows 140 characters.
  • It matters because search engines show a limited amount of characters, and a cut off title could affect click-through rates.

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