- Number of clicks on the offer within the post
- Popular articles by topic, author or promotion channel
- Number of views for each post
- Number of keywords per blog post
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What types of questions can marketing attribution answer? Select all that apply.
What was the marketing team’s contribution to generated revenue this year? What assets drove the most leads last quarter? Which type of customers have the highest propensity to return and buy from us again? Why did our search campaigns outperform our social campaigns last month? Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Why should you curate a buyer persona story?
It’s easier for your employees to remember your persona It humanizes your persona to your employees It allows your employees to easily find commonalities when speaking to customers All of the above Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
True or false? It’s appropriate to offer monetary incentives for buyer persona interviews.
True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)