- Number of clicks on the offer within the post
- Popular articles by topic, author or promotion channel
- Number of views for each post
- Number of keywords per blog post
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Your boss wants you to blog primarily about your company news, its services, and various corporate events. What is your response?
“That’s a good idea. Blogging not only helps attract new visitors but convert leads as well. We can generate more qualified leads by including event calls-to-action at the end of the posts.” “That’s not a good idea. The more focus our blog can have the better. We need to decide between company news, service, and […]
What is an attribution model?
A measure of the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance. A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better. A set of statistical rules that helps […]