- Send an email to schedule a demo call with your sales rep.
- Send a follow-up piece of content that builds off that subject.
- Send 2-3 pieces of content that encompass how to build a complete email strategy.
- Don’t send anything yet, wait for them to reach back out.
A measure of the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance. A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better. A set of statistical rules that helps […]
The active research process someone goes through leading up to a purchase. The process by which an anonymous visitor becomes a known lead. Unnecessary for inbound marketing. The process of separating your contacts into smaller groups of similar profiles. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
True or false? People are protective of their privacy and do not want their experiences to be highly personalized.
True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)