- Determine your DRIs.
- Identify a purpose.
- Confirm it aligns with sales.
- Craft a SMART goal.
A measure of the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance. A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better. A set of statistical rules that helps […]
True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Your boss wants you to blog primarily about your company news, its services, and various corporate events. What is your response?
“That’s a good idea. Blogging not only helps attract new visitors but convert leads as well. We can generate more qualified leads by including event calls-to-action at the end of the posts.” “That’s not a good idea. The more focus our blog can have the better. We need to decide between company news, service, and […]