How do you set an effective content distribution goal? Select all that apply.

Fill in the blank: a conversion path is the method by which you encourage someone to __________.

move down your funnel visit your site from social media spend 30 minutes or more on your website read your well-crafted automated email Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank. Explicit segmentation is synonymous with ______.

Behavioral marketing Strategy Correlation Causation Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What is the difference between the buyer’s journey and customer journey?

The buyer’s journey focuses on activities leading up to a purchase, while the customer journey extends beyond a purchase. The buyer’s journey is used by the marketing team, while the customer journey is used by the customer support team. The buyer’s journey focuses on attracting and engaging leads, while the customer journey focuses on delighting […]