True or False? You should have at least 3 buyer personas.

You should conduct buyer persona interviews with all of the following people EXCEPT:

Your customers. Prospects actively going through the sales cycle. People who never considered your solution. People who considered your solution, but chose a competitor. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

How do you develop an effective content distribution strategy?

Set a content distribution goal, identify your audience’s preferred channels, and run tests for new marketing channels. Select one distribution channel, identify your audience’s preferred channels, and stay up to date with emerging channels. Set a content distribution goal, identify your audience’s preferred channels, and outline your distribution plan. Select one distribution channel, run tests […]

If a contact downloads your newsletter titled, “The Best Ways to Create Subject Lines for Email,” what would be the best next step to continue the conversation with this contact?

Send an email to schedule a demo call with your sales rep. Send a follow-up piece of content that builds off that subject. Send 2-3 pieces of content that encompass how to build a complete email strategy. Don’t send anything yet, wait for them to reach back out. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)