Which distribution channels allow you the most control over your content? Select all that apply.

What is a marketing experiment?

A marketing experiment is a form of market research in which your goal is to discover new strategies for future campaigns or validate existing ones. A set of statistical rules that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization. A measure of the likelihood […]

Checking for statistical significance when testing a new marketing channel ensures:

You developed a strong hypothesis. You’ve chosen the correct KPIs. You achieve similar results next time. Your hypothesis is correct. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank. Behavioral marketing empowers your ability as a marketer to personalize your customers’ experience. Personalization is about creating _______.

Buyer personas Workflows Independence Mutuality Download HubSpot Inbound Marketing Certification Exam Answers (PDF)