True or False? When conducting buyer persona interviews, make sure to include your colleagues who were involved in the sales process.

What does the acronym SMART stand for in SMART goals?

Specific, Marketable, Attractive, Responsible, Testable Specific, Marketable, Attainable, Relevant, Testable Specific, Measurable, Attainable, Relevant, Timely Specific, Measurable, Attractive, Relevant, Timely Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank: Most tools require you have a confidence threshold of ————, in order to declare a winner in an A/B test.

78% 85% 90% 95% Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

True or false: If neither variation in an A/B is statistically better, you pick the variation you like best and proceed to make the change.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)