True or False? When conducting buyer persona interviews, make sure to include your colleagues who were involved in the sales process.

When is an appropriate time to conduct a buyer persona interview?

When the prospect is evaluating your solution A year after the customer purchased your solution After the customer went through onboarding After the customer completed the sales cycle, but before they go through onboarding Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

A grouping of technologies that marketers leverage to conduct and improve their marketing activities” is the definition of what term?

Marketing automation Data hygiene Tech stack Segmentation Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

True or false: The “independent variable” in an A/B test is the control or the variation that remains unchanged.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)