True or False? When conducting buyer persona interviews, make sure to include your colleagues who were involved in the sales process.

True or false? Artificial intelligence is technology that executes tasks based on if-then statements.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Which of the following is NOT a way to strategically utilize marketing automation and AI in your customer-facing processes regarding cadence and content?

Content accuracy Journey mapping The level of personalization to the individual Send-time optimization Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What is A/B testing?

A statistical model that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization. A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better. A measure of the likelihood that the difference […]