True or False? When conducting buyer persona interviews, make sure to include your colleagues who were involved in the sales process.

Why should you curate a buyer persona story?

It’s easier for your employees to remember your persona It humanizes your persona to your employees It allows your employees to easily find commonalities when speaking to customers All of the above Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

True or false: The “independent variable” in an A/B test is the control or the variation that remains unchanged.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

True or false? Using people’s information in inbound marketing is not inherently unethical.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)